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BRANDING - CONTENT MARKETING - COPYWRITING

Every touchpoint of your brand is an opportunity to win over your ideal audience with value & a good story.

  • BRANDING
    First, we'll walk you through a Branding Intensive where we will: Pinpoint your unique market value Get clear on who your ideal audience is Optimize your brand offerings Outline your business goals Define your aesthetic preferences and turn our findings into a distinguishable brand identity that is built to speak clearly to your target audience to convert them from curious to committed. Then we'll create a custom Brand Guide + Branded Assets to powerfully portray your brand as a cohesive and recognizable name across every platform. This includes a New Logo Suite Color Palette Font Library Iconography Design Guidelines Mood Board + More! *Brand packages are customized to meet your specific needs & budget. Talk to us about our complete brand offerings.
  • WEBSITE COPYWRITING (+SEO)
    Share your story with powerful copy that connects & converts. Your voice is your greatest marketing tool. It's what reminds people that you're human and if used strategically, you can speak directly to the challenges, desires, and needs of the people you help. We offer add-on website copywriting services by the page starting at $450 + $300 for each additional page. + Add SEO Keyword Boost for an additional $175/page. *If you're interested in stand-alone copywriting services, please inquire for a custom quote. We recommend pairing professional copywriting & SEO with our web design services with your help you get the most out of your website. Having a website that looks great, but uses copy that's not resonating with your visitors is like listening to a great podcast in a language you don't understand. We're here to help you articulate your value & offer into striking copy and leave you to do what you do best!
  • SOCIAL MEDIA MARKETING
    We help make social media something you're excited about again. There are a few different ways we can help you depending on what you need and how involved you want to be: Social Media Strategy (For the one who needs a clear plan, but is excited to show up and execute it every week.) We'll create a strategy and plan of action for you using strategic messaging, content pillars, competitor analysis, current market trends, and your authentic brand voice to cultivate a community that converts. Social Media Management (For the one who can't be bothered to post every week, but knows they're missing out on opportunities and wants to build a meaningful community online) We'll work with you on a recurring monthly basis to assist with research, planning, creating, posting and analyzing your social media accounts. We'll present a content calendar for you to approve every month and we'll manage posting and account activity for you. Social Media Coaching (For the one who needs an accountability partner who knows more about social media than they do, but wants to be the driving force behind their online presence) We'll work with you to build a strategy and content schedule that makes sense for you and your goals and provide a weekly content schedule for you to execute. We'll assist with research, planning, creating, and analyzing as your personal coach and cheerleader! Social Media Consulting (For the one who isn't sure what they need, but is ready to start taking the power of social media marketing more seriously) We'll audit your current social media accounts and give you feedback, tips, and some immediate actionable steps you can take to improve your online presence. We are able to reach 1,000's (if not millions) of people on a weekly basis when we harness the power of social media. Think about marketing 30+ years ago when a business owner may hand out 100 fliers in a day to potential clients/customers, and now we can create one post that can reach hundreds of thousands of people with a click of a button. Of course- we all know it sounds a lot easier than it is in action. Talk to us about how we can make social media worth it again!
  • EMAIL MARKETING
    We help you maximize your email list with: Newsletters Email Automation Series Promotional Emails Drip Email Campaigns Custom Email Templates We believe email marketing is one of the strongest marketing tools you can leverage. Building your email list is essential allows you to nurture an audience that has quite literally signed up to be marketed to. Whether they worked with you previously, downloaded your freebie, took your online quiz, signed up for your event, met you that one time at that one place, or straight up subscribed to receive your updates, you know you're talking to a group of people who are already interested in what you have to say and offer. Not to mention, unlike your social media audience, you own your email list! You can continue to build it for a lifetime with no risk of losing access or visibility. In short, Email marketing maximizes all of your other brand and marketing efforts and allows you to nurture your audience authentically and more effectively.
  • CREATIVE DIRECTION & CONSULTING
    Sometimes you need a catalyst to get your creative wheels spinning in the right direction. We have over 5 years of experience building distinguished brands across industries and platforms. We can help you with a one-off project or provide a broad-scope analysis of your brand, your positioning, and how to get where you want to be with an actionable advice on how to get there. Work with a creative director & web expert to help curate a cohesive framework of success for your brand and marketing strategy.

HOW DOES BRANDING & CONTENT MARKETING HELP ME?

The short answer - your brand is the ambassador of everything you do and content marketing is your brand in action.

 

It's what gives your brand color and voice so that your audience is drawn in to the core of what you do. When your content is produced with strategy, it can be used to direct your audience through a custom experience that converts them into loyal supporters. It's the tool you use to consistently land the clients you long to connect with and keep them coming back, time & time again.

Black Pencils and Magazine

LEARN HOW YOU CAN USE CONTENT MARKETING TO DEFINE AND SCALE YOUR OWN BRAND.

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